If Wikipedia is a mirror of the public record, your job is to improve the record—not the mirror. Start with notability: does the subject have significant coverage in independent, reliable sources (major news, journals, books)? Press releases, self-published sites, and routine mentions don’t count. If notability is thin, invest in real coverage first—research, awards, third-party reviews—then revisit.

Operate with governance in mind. Disclose conflicts per WP:COI and keep tone neutral (WP:NPOV). Every claim must be verifiable (WP:V) with WP:RS citations. Avoid original research; summarize what sources say, don’t synthesize what you’d like them to mean.

Practice page hygiene like an editor, not a marketer:

• Structure: short lead, clear sections (Early life, Career, Works, Reception).
• Citations: use <ref> with archive links (Wayback), include author/date/page.
• Maintenance: add templates only when needed (e.g., {{cite journal}}, {{notability}}) and resolve them promptly.
• Talk first: for contentious edits, propose on Talk with diffs; document your rationale in edit summaries.
• Watchlist: monitor for UNDUE weight, puffery, promotional links, and fringe claims.

Brands can contribute ethically: publish transparent source material (whitepapers, FAQs) off-wiki, then let independent coverage develop. Wikipedia isn’t a brochure; it’s a bibliography.

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